A guy crashing is mountain bike doesn't seem like it would look all that spectacular. That is, until you find out he was going 172 Kmh when he crashed!
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I always thought it would be funny to have Abraham Lincoln driving down the highway in an SUV. And every time he passes a field, there would be black guys in chains and when the truck passed, the chains would magicaly fall off. And you could call it the Lincoln Emancipator. I don't know. I guess that's why I don't work in advertising.
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